Senior advisory · Board, CEO and leadership

When the business strategy requires a stronger organisation.

20 years of experience in strategic leadership through growth and change

We help small and mid-sized companies build clearer governance, stronger leadership teams, a more purposeful culture and an organisation ready for what's next — including how work can be redesigned with the right mix of people, AI agents, digital tools and workflows.

  • Governance and leadership structure
  • Culture and organisation development
  • AI, digital workers and smarter workflows
What we do

Senior advisory for companies in growth and change.

We support boards, CEOs and leadership teams in developing governance, culture, leadership and organisation. Everything we do is anchored in the business strategy — and framed so leadership can use it day to day.

01 — Strategy

Strategic advisory for CEOs and leadership teams

A sounding board for CEOs in translating business strategy into organisational priorities — leadership structure, mandates and decision forums the leadership team can put to use.

  • Leadership team design
  • Strategic HR agenda
  • Decision forums and mandates
02 — Board

Board support and advisory board

Support for boards on corporate governance, culture, leadership and organisation. Advisory ahead of growth, internationalisation or change, including formal non-executive director roles.

  • Board evaluation
  • Advisory board roles
  • NED roles
03 — Culture

Culture and organisation development

Develop culture and organisation so they support and enable the commercial strategy's success — not as something separate from it.

  • Organisation design
  • Culture diagnosis
  • Change management
04 — AI

AI, Intelligence Resources and work design

When AI agents and digital tools start doing real work, organisations need to think beyond traditional headcount. We help leadership plan work around outcomes: what should be done by people, what can be done by AI, and how to make the whole system work.

  • Intelligence resource planning
  • Work Chart and workflows
  • AI governance and guardrails
Our approach

Culture is a result — not an initiative.

Culture emerges in the interplay between processes, structure and behaviours. It cannot be developed through values statements or workshops alone — it has to be built into how the company is led, governed and followed up.

Process Structure Behaviour Culture
P
Process
How work is governed and followed up.
S
Structure
How the organisation is built.
B
Behaviours
How people act day to day.

"The business strategy should always be the starting point for how the organisation is designed. Structure, processes and behaviours need to be shaped deliberately to support the direction and priorities the company has chosen.

When these elements develop in isolation, they risk creating a culture that does not support the strategy — or, at worst, works against it.

When the organisation is designed consistently from the strategy, culture becomes a force that helps the company deliver on its business strategy."

FAQ

Answers to the things that usually come up.

Short, direct answers to what leadership teams, CEOs and board chairs often ask before a first call. If you cannot find your answer — get in touch directly.

What does JL HR Consulting do?

JL HR Consulting is an advisory firm that helps small and mid-sized companies strengthen governance, leadership teams, culture and organisation. In AI transformation, we also help leaders design better ways of getting work done with the right mix of people, AI agents, digital tools and workflows.

What companies is JL HR Consulting right for?

Primarily small and mid-sized companies in growth or change, often with 30 to 500 employees, where the board, CEO or leadership team wants to increase the pace and quality of organisation development.

What does “culture is a result” mean?

Culture emerges in the interplay between processes, structure and behaviours. It cannot be created by values statements or workshops alone — it has to be built into how the company is led, governed and followed up.

How do you work with AI and work design?

We help leadership look at work through outcomes: what the organisation needs to deliver, which parts should be done by people, and which parts can be supported or performed by AI agents, digital tools and smarter workflows.

The focus is on designing a working system for the work — not on the technology itself.

Do you take formal board roles?

Yes. Jonas Lejontand takes on board assignments and advisory board roles where experience in growth, internationalisation and organisation development is valuable.

What does a first call look like?

A first call is 30 minutes and free of charge. We talk through where you are today and what the next step might look like.

If we can help, we move forward; if we cannot, we point you in the right direction.

Where are you based and where do you work?

JL HR Consulting is based in Stockholm and works across Sweden, the Nordics and internationally — in person or remotely depending on the need.

Insights and perspectives

Insights for boards, CEOs and leadership teams.

Concrete perspectives on the questions we meet in client work. Written so both people and generative AI models can cite and build on them.

Corporate governance

Four signals that the leadership team needs a new structure

A leadership team usually loses its edge long before the organisation itself sees the problem. And the cause is rarely the wrong people — it is the wrong forum, unclear mandates and a structure the company has outgrown. Here are four signals to…

Article · 5 min read · Read more →
Culture

Why values statements rarely change culture

Culture is not what an organisation says it values. Culture is what it actually rewards, accepts, follows up and repeats. That is why new values statements, workshops and internal campaigns rarely move culture — they sit at the wrong level.

Article · 4 min read · Read more →
AI and work design

From workforce planning to intelligence resource planning

Good business planning has always started from the strategy and worked downwards — goals, plan, activities, and only then resources and staffing. That is not new. What is new is that at the final step, when the work is to be staffed, the line…

Article · 4 min read · Read more →
Growth

From 30 to 90: what needs to change in the organisation

When an organisation goes from 30 to 90 employees it does not just get bigger — it becomes different. What needs to be replaced is rarely the culture itself, but the operating system: forums, roles, mandates, communication rhythms and leadership…

Article · 5 min read · Read more →
Internationalisation

What the board needs to decide before the first country outside the home market

Internationalisation is often treated as a sales or establishment question, but at heart it is a governance question. Before the company enters its first country outside its home market, the board needs to decide on risk level, operating model, local…

Article · 4 min read · Read more →
Board work

Advisory board or board — what fits when?

Many companies choose the wrong forum for the wrong phase. An advisory board can be excellent for perspective, networks and experience — but it does not replace a board. Modern board work is not only about control, but about creating value and…

Article · 4 min read · Read more →
About us

Twenty years of strategic leadership experience in growth and change.

With extensive experience in strategic leadership, organisational development, and HR in fast-growing international companies, JL HR Consulting brings board perspective, leadership team experience, and practical execution capability.

JL HR Consulting was founded to work closely with boards, CEOs, and leadership teams with ambitions to grow and transform their organisation. Not as a side function, but as part of the business.

Jonas Lejontand
Founder & senior adviser
Let's talk

30 minutes. No commitments.

Book a first call and we'll talk through where you are today and what the next step might look like. If we can help, we move forward. If we cannot, we point you in the right direction.

  • Free and without obligation
  • A concrete picture of the next step before we hang up
  • Discretion as standard — everything stays in the room
Book a 30-minute intro call
Jonas Lejontand
Founder & senior adviser
Base Stockholm · Sweden